Consider it from the other shoes. When you go to get bread there is none available because the guy before you bought more loaves than he actually needed. He saw the low price on his way thru and stocked up when he could have bought just enough to get him thru the day. Now when you arrive to buy your bread you face a shortage and no food at all. While you might have been ticked about a higher price for bread you are more ticked off with no bread at all. Remember that people act in their self interest. This higher price will allow for more bread to be available for those who need it most. I'd rather have lighter pockets and some food in my belly.