First you have to come up with something people want to "buy". the landslide victory of PRESIDENT OBAMA informed the right that most people don't want everything handed over to for profit companies that pay little or no taxes. They don't want to be told something different at every campaign stop. They don't want to be blatantly lied to. They don't want to live inside of the right wing echo chamber. they don't want to pay in blood and treasure for occupations of countries that never even threatened us. they don't want unending war and they certainly don't want two scions of wealth and privilege telling them about how they pulled themselves up by their boot straps when they certainly did NOT.