The Democrats have done a great job of dividing individuals into one or more "victim" groups; racial identity or minority classification, sex and/or sexual persuasion, and even marital status, and then they development a message for each. Republicans seem to concentrate more on the individual, individual freedom and individual responsibility, and self-initiative; and hand ups, not hand outs. Unfortunately that message just doesn't convince a significant number of the "victim" groups to change the voter trends of voting for the candidates that promise the most "things", purchased on credit.
Who has that perfect message? Please share it!