Axelrod knows the key to success is by keeping the liberals in charge of the media powers. This will always ensure a democrat in office. If Republicans keep losing by bigger margins I think they need to start using campaign funding to formulate more media awareness organizations like MRC. There really should be bi-partisan oversight committees that hold media outlets accountable for blatant bias rather than objective reporting. The media and Hollywood changed public opinion on Gay Marriage too. Nobody wanted it when it was first proposed but after years of bombardment of gay relationships in movies and local broadcasting people now are accepting it more and more.