Romney lost because he didn't convince a lot of people, me for example, that he actually wanted the job. That and the fact that he didn't seem to stand for anything at all. Romney reminded me of the son of my Jewish mother's best friend, that she kept throwing in my face by enumerating his good qualities -- and that eventually I came to hate, because over and over people said that he was my Very Last Chance. Even with only one candidate, I still had a choice: take it or leave it. Too many people exercised that freedom and so Romney lost.