Romney actually ran a very good campaign. He was articulate and had the money. The issue here is that BO played reverse psychology to win the election, he used Wealthy people's money who of course were white to get the minority vote. Socialist thinking...Take from the rich and give to the poor. If the White Christians who did not come out to vote for Romney knew they would be held as a minority for the next four years, they would have voted for Romney, this is something they will need to live with through BO's term.