Obama won because of the news media, hollywood and free stuff! It's hard to compete with the cool guy who parties like you do, listens to the same music you do, is on all your favorite shows, in all of your favorite magazines, loves to play the same sports you do and he wants to give you free stuff! Cash for your clunker, free healthcare, money for college, food, cell phones, cheap housing, free childcare. He's your baby-daddy!!!