The reason why Romney lost is because 3 million conservatives stayed home. There is no reason to court any other voters but conservatives. Conservatism always wins when presented on its merits, always. Don't grow the big tent, shrink it. Demographics mean NOTHING. You just need more conservatives. Remember the most conservative candidate as history has so clearly shown always wins. Romney was a moderate=loser. McCain was a moderate=loser. You need somebody to the right of Rush limbaugh to win.