Mitt let himself down by not fighting Obama as hard as he fought against his primary opponents. Obama was slandering him and Mitt responded to Obama by saying how good of a man he is. Moreover, Mitt had the base white vote so he should have employed minority spokes people to go after the minority vote hard and represent him on national television. Nothing is wrong with the conservative message but something is wrong with the marketing of the message. Furthermore, Mitt was a flawed candidate. The GOP base is conservative and Mitt was the moderate of the primary candidates. He only won because the conservatives cannabalized one another.