Conservatives need to set their own agendas and declare their own positions. This past election cycle has been completely defined by the left. Even on the debates, Obama spent more time defining Romney's position on things than he did his own. To do this is to buck against the media overall. That is not an easy task. I see it all the time, the media sets the position of a conservative candidate and every ounce of energy is spent by the campaign to fight it. Is it a battle that can be won? Perhaps, but a different strategy must be used. A conservative candidate needs to set the tone early on.