What the author is missing is the fact that perhaps as much as half of those who voted for Romney did so under duress, and would have gladly cast their precious vote for a REAL conservative rather than sell their soul to the devil by voting for the lesser of two evils.
A true consercvative party, one thats socially conservative as well as fiscally, would catch those voters, along with a large portion of the 3 MILLION who stayed home, and many of those registered republicans who voted for someone other than Romney.
A third party would obliterate the RINO party and THATS what the establishment is afraid of.
The republican party hasn't been faithful to it's OWN PLATFORM for decades now. It must die or be absorded