"Conservative ideas -- our founding principles -- are still salable, but it will require more than empty rhetoric."
The base must be expanded by convincing others that self-reliance and community-based benevolence is far better than a government handout. Reagan made this argument very well; Rubio has the potential to do the same.
Complaining about Obama, Reid and Pelosi and boastfully predicting landslides has done nothing for us.
You want to win? Convince the other side that we're right through persuasive, respectful argument and by taking the lead on community-based charity and benevolence.