I don't see Romney as having lost the election but rather Obama as having won it. The problem was not Romney misteps, but an electorate that was not wise enough to perceive that Obama was not good for their economic self interest. It also seems that the "war on women" narrative was highly successful since that's where the election was lost - women voted for Obama by a 53% - 47% margin. If people are not wise enough to detect a con game, no amount of rational appeals will win their vote. The Democrats can be justifiably proud of their political skills, but their ethics leave much to be desired. It should have been evident from the start that any person with Obama's baggage that got elected was destined to be elected for the second term.