As any truly objective Independent could have told all you die-hard conservatives, it isn't how you sell your policies and ideas, it's what you are selling. The reason Independents exist in the first place, and are now the fastest growing political group, is that they can't stomach all of what either party believes obdurately.
Women are no different. They DON'T what to hear you ant-choice opinions or that the party of "small gov't" is actually going to criminalize exercising your right to control your own reproductive right. Calling Planned Parenthood a "murder factory" was stupid. Tell me how THAT helped you cause with women in general!
And if you can't continue my argument to non-white concerns, you surely deserve your pain today.