After Barack Obama was elected the first and second time the media started in with their analysis stating that the Republicans have a “branding” problem. A branding problem with African American,s, Asian-Americans, Women, and Latinos. What demographic is left. The Democrats Election plan for Victory. War on white men • Define and brand “old white guys” as Racist. • Define and brand “old white guys” as “rich” • Through constant and sustained media Brand the Republicans as the party of “old white guys” • Continue and never stop war on “old white guys” • Convince public that concerns of abortion are really a war against women. • Change the rhetoric “they are racist against black” to “they are racist against brown people” to encompass anyone