Romney lost because America rejects the conservative ideology. Romney lost because Americans are sick and tired of the divisiveness, hatred, racism and bigotry that flows from the Republican party. The article states that, "Republicans lost because they failed to reach out to Hispanics, African-Americans and young people. " Well, those Hispanics, African-Americans and young people are Americans who vote just like angry old white men do. Romney lost because the Republican brand is stuck in the last century. And that is where it will likely stay. Look for a strong third party candidate in 2016 because there won't be a Republican among them. Quit making excuses and own up to your failure to keep up with the paradigm that has been written.