It's not that simple. People are generally simple. Most Americans want to work, have a family of some shape or form, and have a career or a job. But what we forget is that most Americans just want the freedom to run things their own way, and don't like the Fed getting in their way. They swing to Obama because after filtration, distillation, and presentation by the MSM, the message swing voters hear from conservatives is, "Yes, we're a bunch of Bible-thumpers that are going to unleash guns on your state, shut down abortion, destroy contraception, dissolve your union, pollute your water, and brainwash your children! Booga booga booga!"