W. got a much bigger percentage of Hispanic voters because he included that population in his campaign and talked about real immigration reform. Ken Mellman admitted several years ago that the Republican Party had pursued a strategy of racism in the South. He was the chairman of the Republican party at the time. Republicans are only shut out of the non-white vote as long as they hold non-white and immigrant people in contempt. As long as YOU insist upon being exclusive, you will be excluded. As long as the leaders of your party promote racism and hatred, you won't win elections. The old, white, angry vote is dying off. If your party opposes laws that protect women's rights (like equal pay), then women will vote for the other party.