You cannot be all things to everyone. What we do know is that the msg of political correctness has brainwashed so many ppl to think that is won't be 'cool' to vote against the black president. This sort of nonsense has permeated all levels and demographics to the point where it makes the voters blind to obama's lack of meaningful and beneficial national accomplishments.
Long story short "You can't fix stupid" so don't try and mold a candidate that appeals to the generic demographic because it can't be done. We need GOP leaders that are true to themselves, don't flipflop, are decisive and go for the kill in a debate. Voters want to see someone of strong will and character and someone who is consistent.