It's not that he didn't appeal to enough Republicans. It's just that Republican ideals are becoming to extreme. Fewer and fewer people are identifying themselves as Republican every year. You are losing your moderates more than anything. The Republican party needs to do some real soul searching. They needing to buck the radical extremists and embrace youth and diversity in the party. Honestly, I hope you do. I think this country would be better off with two parties that hold each other responsible, not one moderate party and another party that has gone completely off the reservation. Hatred will get you nowhere.