Back in the 1950s, Dr. Leon Festinger pioneered in the study of “cognitive dissonance.” According to Festinger’s theory when a person has invested a certain threshold of psychological capital in a belief, it becomes almost impossible for him to give up that belief because to do so would be to call himself a fool and there are few people whose egos are strong enough to sustain thinking themselves having been a fool.
A book I desperately want to obtain and read is Festinger et. al. “When Prophecy Fails” which studied a 1950s space alien cult. My financial situation and long hours have blocked getting a copy. A surprising number of the members of this cult remained faithful to it by some pretty stretched rationalizations even when the predi