I will actually give the Red Cross the benefit of the doubt on this one. They played a message asking for help from the current President. They have done this before. I distinctly remember similar messages from other Presidents (G H W Bush I distinctly remember.) They make and run these things during a time of disaster to refill the disaster funds. I don't think proximity to the election had anything to do with it. This is just one of those known but uncontrolable benefits of incumbency. They get to look presidential during a time of disaster. It is what it is. Complaining about it politicizes the disaster far more than accepting that it is just the nature of such things and otherwise ignoring it.