True education only happens when a child understands that it is for his/her benefit to work hard and develop the skills and knowledge given to them. I was taught by my parents that in order to survive in this world you needed an education. I never had another choice but to succeed at school. These children have all of these phone, video games, PDA's, television, etc to entertain them, why would they want to sit in a boring classroom and learn? Their appetites are full of the worldly entertainment making everything else repulsive. Too many parents then try to bribe their children into learning and that won't work. But what will is teaching them if they want one of those fancy phones, televisions, etc then here is how you get it!