You miss the point. Obama's whole and only narrative is Romney is a heartless person who wants to fire everyone.
All Romney really had to prove was that he is a likable nice guy. That's it. Hallmark Greeting Card voters and independents don't vote on issues because they believe both parties are equally corrupt and hopeless.
They don't feel good about where the country is going and hate huge government (it was why Obama was pretending to care about the middle class and pretending to be conservative).
Now the HMG voter can feel good about voting for Romney and not feel bad about voting for Obama.
You lost big time.