There's an old story of a voter who said to a candidate, "You have the support of every thinking voter in the country." The candidate replied, "That's not enough - I need a majority."
Romney probably does have the "thinking vote" well in hand. But like it or not (& I don't), elections often turn on the emotions produced by political theatrics. Obama gets this, & it's why he's running a competitive race on such a poor record. Miss Marsden's advice to Governor Romney is a comment on the shallowness of our electoral process, but it's sound advice even so. The governor would do well to recall when Ronald Reagan flat-footed Democrats with his mastery of the mushy, emotive side of politics.