It’s deeply troubling that Republican presidential candidates don’t make a study of the Reagan campaign. Reagan was tough, all the way through. He referred to his opponent as “Mr.” not “President” Carter, leveling the playing field. He didn’t use a high-pitched, whiny voice while citing his opponent’s failures. He used an authoritative tone, such as the tone CEO Romney might have used with investors, and SHOULD use with voters. He had three – not 59 – points: Reduce taxes, reduce spending, and build the defense.