Learn from what Sarah Palin said about what they could have done different in 2008. In short, don't hold back, go after Obama's character.
With the media stacked against him, no matter what Romney says it will be manipulated and judged unfairly. The best chance for victory and to save this country is to be bold, get mad and engage the public with emotion, and go for the jugular. Taking a defensive posture is losersville. Acting like an executive won't get it done. Talking policies - nobody is listening and everyone is frustrated. If the Republican Party doesn't go all out for victory they will lose the confidence of a majority of supporters for the next 8 years, at least. Dismantled, reformed - too late.