Joe gets no sympathy. His failing company, teetering on the verge of bankruptcy because of the cushy union benefits Joe and his colleagues demanded, should have gone out of business in 1993 if Romney's Bain Capital hadn't invested $100 Million into it. After Romney steps down to organize the Olympics, Bain Capital, now run by Obama's bundler, decides to jettison Joe's overpriced services. They offer a buy out, but Joe, feeling entitled to his job and his benefits, holds out for a better deal -- sounds a little greedy. Joe lies in the ad about health insurance -- his wife had her own policy, and lost it in 2003, four years after Romney left Bain, and two years after Obama's friend shut down Joe's job.