There is another point to consider - to whom is Barack Obama talking? Not to the successful, regardless of how personal the scolding sounds. Our president is talking to his base, and his message is "there is no moral difference between those who earn their keep by work and sacrifice, and those whose keep is derived from the government dole". See, even the rich got some from the government - so if you're getting some now, it's OK! It is your turn! Oh, and whatever the rich got from all of us makes it OK for all of us to demand it all back - with interest!
There is no other way to explain the audience cheers. Message evidently received. *sigh*