He and his campaign handlers are doubling down on the same strategy they used in '08 - Appeal to the lowest common denominator of the human condition. Make sure each respective group or class is applied a victim's badge. This race or this gender or this group or that needs to understand that they are not a part of the American dream, because America doesn't want them. But BHO will fix that.
It's the "American Idol" re-election campaign version 2.0. And the useful idiots will turn out once again.