Yes, of course "Episcopal" is no longer Christian. Hasn't been for years.
but on a purely "strategic" level this is nuts:
The Episcopal Church has redefined itself to be a social club. As such, they are and will be in direct competition for 'members' time and money against formidable competitors who are far more experienced at delivering fun. There is, I believe, ZERO chance of this being a winning strategy.
Whomever in TEC bought into this on a strategic basis is flat out stupid.