Remember Obama's "just words" speech during his 2008 primary campaign? Actually, his words are just someone else's focus group tested words read from a teleprompter. Yeah, just words. But like when on American Bandstand they had the kids rate the songs for "danceability", it's about the "music" not the lyrics. So when people listened to Obama, they saw the stagecraft, they heard the "music", but the words, they went right over their heads.
"Youth is easily deceived because it is quick to hope." ~ Aristotle