See, if Obama had had a job prior to the presidency where he did in fact have to make strong/tough decisions routinely on the life and death of the business, this would be a routine matter for him. All part of the chief executive's day.
But since he has no management experience on any level, this is a rah!! rah!! shake the pom-poms for him and so he makes a decision within his job description a major deal. What else can he campaign on? His economic record? His administrative record? He has nothing but this small cog of achievement.