It's interesting that you look at Basic Market trends and strategies. Consider consumer satisfaction:
Anybody who had a NETFLIX account before the bait and switch price jack-up and quit them because of it will tell you that the apologetic and pleading letters from the CEO asking us to "come back" are little more than irritating. In the world of procrastinators, those who felt duped by NETFLIX will procrastinate for ever about "going back".
Secondly, for those who managed to justify staying with NETFLIX, the selection and the quality of the selection has declined.
Look for all NETFLIX market share to drop to unsustainable levels.