I've always called it "incrementalism". If they want it, they are smart enough to know that they will get it if they just have a little patience and go one step at a time. And, the Nanny State is very patient.
Having been a smoker, people didn't believe me when I told them that after they were done with smokers, they'd move on to eliminate other sins-as they saw them. I find people are finally starting to wake up; but, they still want to know what they can do about it. So, how do you teach people to stop being a nation of sheep?