Both of the elections involved incumbent presidents with approval ratings hovering around or just under 50 percent facing challengers who were rich men from Massachusetts (though one made his money and the other married it).
In both cases, the challenger and his campaign seemed confident he was going to win -- and had reasonable grounds to believe so.
In both elections, the incumbent started running a barrage...












Spokesmen like Hewitt and Medved drive these voters away by calling them nuts and idiots especially if they mention Ron Paul.
The GOP does not have 60% of the vote and have the luxury of throwing out groups that it does not like - TeaParty, libertarians and conservatives.