In order to win next month, Republican nominee Mitt Romney will
have to articulate the reason why the choice for him is right. The choice
has to be about more than Mitt Romney, and really about more than
President Barack Obama. The compelling choice should contrast the very
different futures each man would seek to create. The ability to describe
and contrast two potential visions of the future -- one under Obama and
the other under Romney -- will likely prove key to who wins.
Ronald Reagan had this linguistic ability, which he honed over
decades of work.