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Two Cheers For Rebranding

Stuart95 Wrote: Feb 08, 2013 10:52 AM
"Branding" is a term marketing people use to describe a product's appeal and recognition by people who are potential consumers of that product. "Rebranding" is what you try when the product's appeal and recognition are not sufficient to ensure a successful product. There is always heated discussion of the various rebranding alternatives. "Conservatives" say the Republican party should become more conservative - but that's like increasing the price of a product when the market says the product is already overpriced. A clever marketer would determine the direction needed to scoop up new consumers without destroying the brand. That means recruiting fiscally conservative social moderates - which does NOT mean abandoning conservative morals.
Whiff1962 Wrote: Feb 08, 2013 3:25 PM
What would be socially "moderate"? I believe that there is a false cognate being delivered here. Would the idea of getting the Fed govt. out of bodies and homes be a call for moderation (of state power)? Much of what liberals espouse, as far as "social" issues are concerned, appeal to, and make reference of, greater centralized power. In my book this is immoderate.

Ever since Mitt Romney lost the presidential election, there's been a lot of talk about how the Republican Party needs to "rebrand" itself.

Louisiana Gov. Bobby Jindal wants, among other things, for the GOP to stop being "the stupid party." Rep. Paul Ryan has concluded that the watchword for the Republican Party needs to be "prudence." Sen. Marco Rubio is the front man for the most tangible aspect of the rebranding effort: getting on the right side of the immigration issue. In the process, he's become something of the de facto point person for the party.

The latest entrant into this...