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Two Cheers For Rebranding

SD3 Wrote: Feb 08, 2013 4:30 PM
Eventually, the lessons of life persuade children their parents were right all along? Not if, like Peter Pan and the majority of American voters, they never want to grow up.

Ever since Mitt Romney lost the presidential election, there's been a lot of talk about how the Republican Party needs to "rebrand" itself.

Louisiana Gov. Bobby Jindal wants, among other things, for the GOP to stop being "the stupid party." Rep. Paul Ryan has concluded that the watchword for the Republican Party needs to be "prudence." Sen. Marco Rubio is the front man for the most tangible aspect of the rebranding effort: getting on the right side of the immigration issue. In the process, he's become something of the de facto point person for the party.

The latest entrant into this...