In response to:

Personal: Romney Ad Assails Obama's Character

Sarah181 Wrote: Aug 10, 2012 4:56 PM
This ad is ridiculous. It sounds like middle school playground mud-slinging.
John Bull Wrote: Aug 10, 2012 5:01 PM
Said the commie in the crowd...

yes it should have mentioned the 4 million black abortions since 08...

Now there is some grown up mud-slinging....
HomeschoolEducator Wrote: Aug 10, 2012 5:00 PM
Have you seen any of the Obama ads? Romney had to do respond and he did it in the classiest way possible.
Brent12883 Wrote: Aug 10, 2012 5:00 PM
Don't they all?

Mitt has no choice, given the Obama team's willingness to lie.
MacQ - Texas Wrote: Aug 10, 2012 4:59 PM
I wouldn't go that far. It's a response to mud-slinging.
I personally wouldn't have put out this ad from the campaign.
I'd like to see Mitt stay above the luck Obama seems to be happy in.

Score one for Team Romney.  They're finally and explicitly drawing attention to the root of the Obama campaign's surreal nastiness: The man at the top.  This is about Barack Obama's character, his win-at-all-costs desperation, and his thirst for power:
 


 

This isn't just a one-off web ad (which would have generated a fair amount of earned media, given the intensity of this controversy); it's a television spot that will air in swing states.  And before lefties launch into their predictable histrionics about the inaccuracy...