As Boorstin explained, the pseudo-event was orchestrated and planned to receive maximum public attention, even if the event itself was really unimportant. Pseudo-events merely look important, because the media and the public agree to act as if they are. As Boorstin explained, the pseudo-event is not something that happens by...
This is just like when the school board says they will eliminate math if they don't get more funding that will likely be used for some values course or the county says they will have to cut fire fighters without more funding. The first and only thing they talk about cutting are the essentials, they wouldn't think of cutting the frills.
Watching the American scene in the 1960s, historian Daniel Boorstin, invented the idea of the “pseudo-event.” The rise of television and modern mass media had produced a transformation of the news business, so that what now mattered was not if an event was important, but only if it was “newsworthy.”
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