As Boorstin explained, the pseudo-event was orchestrated and planned to receive maximum public attention, even if the event itself was really unimportant. Pseudo-events merely look important, because the media and the public agree to act as if they are. As Boorstin explained, the pseudo-event is not something that happens by...
Well see if you can stop it! If the President just thumbs his nose at you and spends the money, what are you gona do?
Watching the American scene in the 1960s, historian Daniel Boorstin, invented the idea of the “pseudo-event.” The rise of television and modern mass media had produced a transformation of the news business, so that what now mattered was not if an event was important, but only if it was “newsworthy.”
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