Popping Our Bubbles

Popping Our Bubbles

So I'm at CVS last night and notice there seems to be more shelf space allotted for Perrier, the French brand that sparked the sparkling water invasion in America, to then only become something of a pariah in the very market it helped to create. Flash back to 1977 when the invasion began. Perrier became an instant hit among the hip crowd and soon appeared in movies and all the cool places. The brand had actually been on something of a roll since 1863 when Napoleon III granted rights to use its spring source for drinking water and bathing.

In 1898,...