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Study: Bloomberg’s 16 Ounce Soda Ban Likely to Flop

rdk Wrote: Apr 14, 2013 10:09 AM
Bloomberg's little pin head will fit nicely within a 32 ounce Big Gulp. He has size envy.

This article in the Los Angeles Times is just too darn good to ignore. Epic fail, Mr. Mayor:

After New York Mayor Michael R. Bloomberg unveiled his plan to ban the sale of sodas larger than 16 ounces, comedian Jon Stewart complained that the proposal "combines the draconian government overreach people love with the probable lack of results they expect."

It turns out the "Daily Show" host was on to something.

New research shows that prompting beverage makers to sell sodas in smaller packages and bundle them as a single...