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Video: The Gold Standard in 'You Didn't Build That' Ads

qay Wrote: Jul 27, 2012 6:21 PM
YOU WANT IT IN 60 SECONDS? *E*A*S*Y*: End it at the 0:59 second mark; what follows is SECONDARY. The first TEN SECONDS can be condensed to allow for a FIVE SECOND closing. ALL THE REST IS GOLD!!! YOU'RE WELCOME.

Near perfection from the American Future Fund:
 


I only say near perfection because it's 90 seconds long, and therefore not television-friendly.  I suppose they could air the full thing, but it would be exceedingly -- if not prohibitively -- expensive.  Other than the length, it's virtuosic.  Using Obama's counter-ad at the outset (and again, devastatingly, at the end) is a stroke of genius because it allows viewers to hear the president's revisionist excuse, followed immediately by his full original remarks.  No editing required, aside...

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