In response to:

Personal: Romney Ad Assails Obama's Character

Oookay Wrote: Aug 10, 2012 10:20 PM
The ad S*CKS: To stop a bully, you have to beat the living sh!+ out of him. All Romney has done with his ad is to tape a KICK ME sign on his own back. He doesn’t need to rant on the screen, now is the time for OUTRAGE: The single thing missing in his p*ssy-whipped spot is the “how DARE you!” moment…the “HAVE YOU NO SHAME?” take-away phrase. The whole mood is “I don’t know what to make of this questionable Obama chap, but I don’t like it one bit.” Well, HELLOOOO…Romney, if YOU don’t know by now what to think of a man who is having a ball tar-and-feathering you six ways from Sunday, why should the average Joe be bothered…and why shouldn’t he also join in on the fun pummelling the wimp (that's YOU Mitt).
NW-Res Wrote: Aug 10, 2012 10:35 PM
Oh, I don't know. He is just pointing out the slimey politics that the democrats (lead by Obama) are practicing. You don't like it because the negative is being reflected back a you.

Score one for Team Romney.  They're finally and explicitly drawing attention to the root of the Obama campaign's surreal nastiness: The man at the top.  This is about Barack Obama's character, his win-at-all-costs desperation, and his thirst for power:
 


 

This isn't just a one-off web ad (which would have generated a fair amount of earned media, given the intensity of this controversy); it's a television spot that will air in swing states.  And before lefties launch into their predictable histrionics about the inaccuracy...