This month, the presidential and vice presidential candidates from both parties will face off on the debate stage. Beverly Hallberg--president of Distrcit Media Group, which provides on-camera communication skills--shares with Townhall Magazine which factors play a key role in the impressions viewers take away from debates.
From Townhall Magazine's October column, "The Debates: Image is Everything," by Beverly Hallberg:
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The Debates: Factors That Play Into Viewers' Impressions