Tonight, the second-most-popular televised football broadcast of the year takes place from New York's Radio City Music Hall. ESPN will broadcast round one of the NFL Draft, with the remaining rounds to be broadcast on Friday and Saturday. An estimated 40 million people will watch the draft, an event that even for the most interested fan moves at a snail's pace.
"We all thought, way back when, how can this become the most watched non-movement sporting event in professional sports?" former NFL executive Carl Peterson says. "That's what it is. Nobody's moving. We're just drafting. Now it's prime time. Thursday night?"
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The NFL Draft and the Division of Labor