In response to:

Can Obama Win It on Likability?

OneDogGone Wrote: Aug 09, 2012 10:29 AM
Obama is NOT personally likable! The public is so cowed by the specter of being labeled "RACIST!" that poll respondents fear being truthful on Obama likability questions. The more subjective "good job"/"bad job" questions are far more accurate than the utterly objective likability questions,

A version of this column appeared originally in THE DAILY BEAST

Will Barack Obama’s innate likability turn out to be the decisive factor that keeps him in the White House?

Several polls suggest that the president’s biggest advantage over Mitt Romney involves the strong tendency of Americans to see him as more friendly, accessible, and personally appealing than his GOP challenger. Even with dark clouds surrounding the economy and highly energized, well-funded conservatives preparing to storm the seat of power, Obama strategists view Fortress Likability as the final, secure stronghold that will deliver them from all electoral dangers....