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Disney's Cynical Pro-Obama Ploy

mjohansen Wrote: Jun 08, 2012 7:16 PM
I hadn't previously heard he part about not implementing this until 2015. Why would it take three years to implement this? Even allowing for the slowness of bureaucracy, I don't see why it would take more than a couple of months. Maybe they have some long-term contracts that they have to let run out. I don't know a lot about the advertising business, but I'd be very surprised if advertising contracts are routinely for three years. So I can't help but wonder: if Obama DOESN'T win the election, does this mean that Disney will be quietly backtracking on this policy?

On the heels of New York Mayor Michael Bloomberg's latest stupid regulations commanding a shrinkage in the size of sugary drinks in restaurants, movie theaters and stadiums, the Walt Disney Co. has announced it will ban ads for products on its broadcast and online platforms that it has scientifically determined are "junk food" and do not meet the company's nutrition standards.

Curiously, Disney announced that it would begin this new effort immediately -- wait, no, at some time in 2015. So why announce this now? It would seem so that Disney could be praised and honored by first lady...